Business Intelligence Developer Speak With At Cooks Children’s Medical Facility

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Business Intelligence Developer Speak With At Cooks Children’s Medical Facility

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Received: 20 January 2023 / Revised: 16 February 2023 / Accepted: 20 February 2023 / Published: 23 February 2023

The purpose of the study is to examine the effects of business intelligence on bank performance and profitability perspectives. The survey was based on 259 responses from 27 commercial bank branches, using a random sampling technique. This study uses the least-partial structural equation model (PLS-SEM) to test the hypotheses. The study confirms the construct validity and construct validity of the measurement model, and tests the fit of the structural model. Research shows that business intelligence is positively related to organizational efficiency and profitability. In addition, the research shows that good management through business intelligence affects the profitability of the bank. Based on the competitive theory, this research suggests that business intelligence allows a profitable enterprise to generate better margins compared to their market competitors. Therefore, banks can offer better options at a lower cost than their competitors, thus gaining a competitive advantage. In addition, based on the resource-based view theory, the study suggests that business intelligence as a strategic resource can create the basis to develop the bank’s capabilities and will have more activities in in time. Therefore, the study suggests the application of business knowledge in banking companies and helps in making effective decisions for the management team of banks, academics, and policy makers.

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Financial institutions and financial institutions are undergoing change due to technological progress [1, 2, 3]. Financial institutions are now facing increased competition, growing customer needs, and the requirement for control and risk management in a highly dynamic market. At the same time, technology has enabled the development of advanced business intelligence tools [4]. It is a technology that can be used by the banking and financial industry to use customer data to gain knowledge that will make management operations and business decisions more informed [5, 6, 7]. To that end, banking and finance organizations are using Business Intelligence (BI) technologies in a number of ways to increase productivity, reduce risk, and gain a competitive edge. Business intelligence allows banks to adapt to changing economic conditions in both normal and turbulent economic times [8].

Globally, business intelligence (BI) processes and technologies help banks better understand their operations, their customers, and their prospects. Additionally, BI can pave the way for profitability by revealing areas ripe for cost reduction initiatives, new business opportunities, and more. Financial business intelligence helps users integrate multiple and disparate systems to present dynamic data visualization dashboards that would otherwise be unable to communicate across platforms without business intelligence. budget [9, 10]. Preparing bank statements is a huge task that requires many employees to spend weeks every month to complete. That’s how it plays out for most banks trying to implement business intelligence in banking. Consider installing a software layer on top of all those different banking service data stores that connects them all together and allows for “live” reporting of all the data at once. Although it seems to be the simplest remedy, much work is needed to compare the underlying data before it can be used effectively [6, 11].

Banks cannot simply add employees to increase their income [1, 12, 13, 14]. They should always look for ways to improve the capabilities of their current workforce. Banks can use business intelligence tools to monitor operations to help reduce ongoing expenses and maximize available resources and expertise. Funds can identify measures to improve and enhance the customer experience at the point-of-sale by assessing the performance of branch personnel involved in the customer base. Banks use business intelligence technologies to monitor customers, products, and branch profitability [4, 15, 16]. Banks are increasing profitability and pursuing improvement through effective pricing strategies and good business practices. In addition, business intelligence technologies are used for predictive analytics to determine which customers want to buy which products, when, and how (in person, online, direct mail or) [5]. Banks can use this additional data to develop new and improved products and services to better meet customer needs and increase their market competitiveness. By benefiting from the demographic data on its customer premises, the banks will have a better idea of ​​the kind of positive view, and will be more able to promote them. Cross-marketing and self-marketing can be more successful if banks know which customers to target [3, 17]. In addition, business intelligence systems can be used to analyze developments outside the bank in order to create alternative investment plans. Entrepreneurs can understand ideas and create marketing strategies by analyzing data from social media [18]. Using analytics and business intelligence technologies, new areas of investment are being developed. Financial institutions must be lean and efficient in today’s highly competitive industry. By leveraging operational processes and business intelligence tools, banks can reduce ongoing costs and increase available resources and knowledge [19]. Organizations can identify methods to improve and enhance the customer experience at the point of contact by assessing the performance of customer-facing employees such as sales agents, accountants, and account managers.

Few business intelligence (BI) studies have been found in Bangladesh [ 12 , 20 , 21 , 22 , 23 , 24 ]. Tumpa, Saifuzzaman [20] studied BI covering the mental health sector of Bangladesh; Arefin, Hoque [21] studied organizational culture and BI; Al-Hasan, Aktar [22] presented a BI model for textile industries; Babu [12] stated the challenges of artificial intelligence in Bangladesh; Nahar, Naheen [23] studied artificial intelligence and fire surveying; and Biswas, Rahman [24] suggested the functions of emotional intelligence. However, there is scope for the relationship of business knowledge and management efficiency and perspectives on the profitability of banks in Bangladesh.

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In addition, only a few studies on business intelligence were found in the world [17, 18, 25, 26, 27, 28, 29, 30]. Lim, Chen [18] studied on academic analysis and business operations but the result was not related; Ranjan [25] showed the relationships between BI and strategic decision making; Elbashir, Collier [17] found relationships between BI and financial performance; Sahay and Ranjan [26] studied BI and supply chain analysis; Nofal and Yusof [27] researched BI and enterprise resource planning; Işık, Jones [28] found the relationships of BI with environmental decision making and organizational efficiency; Olszak [29] studied the use of BI by collecting qualitative data; Yiu, Yeung [31] link BI with efficiency; and Lawrence [30] found that BI was associated with good hospital management. Therefore, there is a gap in the relationship between BI and bank management efficiency and effectiveness in the international business knowledge literature.

The study revealed a lack of business intelligence studies in banking companies in the country (Bangladesh) and internationally. In addition, Tumpa, Saifuzzaman [20], Al-Hasan, Aktar [22], Biswas, Rahman [24], Lim, Chen [18], Elbashir, Collier [17], Olszak [29], and Lawrence [ 30] is another study because BI has an impact on businesses. In Bangladesh, banking companies implement BI to achieve a strong business environment. Thus, the study developed a research model (see Figure 1) that links business intelligence with the efficiency and effectiveness of banks. More importantly, the research seeks answers to the following questions: “What is the effect of business intelligence on the efficiency of the banks?” and “What effect does business knowledge have on the profitability of banks?” Therefore, the aim of the study is to examine the effects of business knowledge on the operational efficiency and profitability of banks. Figure 1 shows the conceptual model of the study.

The study uses 259 responses from the general manager, senior officers, senior officers, and employees of 27 branches of a commercial bank in Bangladesh, using simple random sampling method. This research uses the

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